Brand NEW

Innovation and product innovation are spearheads at Noviflora. Noviflora closely cooperated with various plant breeders, growers and the novelty department at the FloraHolland flower auction, so we are always informed about the introduction of novelties.

Innovation and novelty products are at the heart of the Noviflora identity. We play a pioneering role in the development of innovation in the Dutch horticultural field, and introduce our clients to new, inventive products on a weekly basis.

Innovation through collaboration
Our buyers are always on the hunt for novelty plants from growers all over Europe. We work closely with various plant breeders, growers, and the innovation department at the Royal FloraHolland flower auction, and are thus well-informed about the latest developments in the industry.

Novelty products
Customers looking for interesting products to delight their clientele will find everything they need at Noviflora. All novelty products are accompanied by thorough introductions and test marketing. Growers looking to introduce their novelty products to our customers can expect professional and tailor-made marketing support.

All novelty products and plants in the webshop are easily recognisable by their NEW label.