Garden-fresh seasonings
Consumers are increasingly prioritising a healthy lifestyle. Despite the abundance of unhealthy products that can be found on store shelves, we see the demand for unprocessed goods increase continuously.
Shoppers are using fewer ready-made seasoning mixes and are opting more and more for fresh flavourings. We can also contribute to this need with fresh herb plants. But how can you best present these plants to consumers?
Presentation and information
Place the plants in a high-traffic area so visitors can immediately smell the herbs as they walk by, providing them with a delightful and fragrant shopping experience. Herbs love warmth and sunlight, so keep this in mind when choosing a suitable spot. Also, do not forget to water the plants regularly to keep them fresh and firm. It is also a good idea to share this extra maintenance information with consumers, so they know how to enjoy the fresh herbs for a long time.
Usage
Buyers will also appreciate tips on how to use these flavour enhancers. For example, soft herbs (like as basil, parsley, and chives) are best when added to a dish just before serving to preserve their fresh taste. Hard herbs, on the other hand (like thyme, rosemary, and oregano) develop their full flavour during cooking and are perfect for slow-cooked dishes. There’s also a correct method for harvesting: advise customers to trim herbs with a clean pair of scissors rather than picking them by hand. This prolongs the plant’s lifespan and preserves the optimal taste.
By providing valuable information about maintenance, offering the best possible quality, and sharing extra tips and tricks, you can encourage repeat purchases and build customer loyalty. Tap into the growing demand for natural flavour enhancers by adding herb plants to your assortment. Check out our selection below.