Green trends 2024
New year, new trends. And of course we are not lagging behind in the world of plants and flowers. We have looked at the well-known trend watchers and provide a prediction of the trends in the field of house and garden plants, cut flowers and materials that we expect to see in the coming year.
We also look at how the climate crisis, technological changes and social developments influence this. Be inspired and discover what 2024 has in store for us.
Expected to be the globally popular colours for 2024 according to WGSN
Houseplants
The rise of the metaverse makes us yearn for basics. The role of greenery plays a major role in this, because the natural aspect gives a familiar feeling. The desire arises to transform our house into a lush jungle, inspired by the botanical vibes of the 70s. Bring the outdoor feeling indoors by making a statement with stem plants or by hanging several hanging plants together.
Garden plants
With garden plants, the focus is on 'dry gardening', choosing plants that require little water. Perfect for people that want to spend as little time as possible on maintenance, but still want a cosy garden. A Mediterranean feeling, but with cactuses and palm trees that do not need much watering. Another predicted trend is a combination of romantic and lush. Due to the unrest and division in the world, there is a longing for affection and connection. This is expressed by placing an abundance of flowering plants in different places in the garden, creating a kind of romantic 'organized chaos'.
Cut flowers
Within cut flowers, we are starting to see pink more and more, evoking a sense of calm and security. This is a response to the metaverse, as not everyone wants to be absorbed in this online world. On the other hand, there is also a positive reaction to the metaverse. For example, striking flowers are used in bouquets, where a futuristic and lush style are brought together, by using Smoke bush, for example.
Materials
The moss ball is a response to the climate conditions: we want to see sustainability! This product has a natural look, as if it came straight from the forest. In addition, a lot of inspiration is taken from the metaverse and we will see vases with a gradient, where one color flows smoothly into another. The use of transparent vases will also be common in the interior to create peace and simplicity. The presence of gold in materials radiate positivity and quality will also be striking.
