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Trend report

Christmas trend of 2024: Apricot Glow

Imagine a glowing sunset, followed by radiant nighttime magic. A sky that continues to bear witness to the burning daylight that shimmers and reflects. It activates something in your subconscious and produces a breathtaking sensation.

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Soft Senses

The air feels light in this transition from summer to autumn. We eagerly anticipate the approaching winter. We hold on to this moment by not letting go of the bright colours just yet.

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Pure Nouveau

Now is the perfect time for a fresh, modern style that strongly emphasises minimalism and functionality. As temperatures drop, we fine-tune our senses. We surround ourselves with understated pastel colours that breathe more cleanliness and order than we've seen for ages.

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Nomadic Soul

We travel to faraway places to enjoy the freedom we experience as world citizens. Leave abundance and all that you have behind and pursue pure experiences. We travel consciously, embracing a minimalist lifestyle where we focus on one thing at a time.

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Colour Tribe

Close your eyes and listen out for children rope skipping and playing hopscotch; sounds from the past. On the faded, old picnic blanket, we enjoy Grandma's homemade juice and sandwiches in the sun-kissed green grass.

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Exotic Soil

Experience the tingling sensation you get when you discover new exotic places, taste new flavour combinations or are surprised by unfamiliar scents that you can't quite place. You know that these experiences will give you memories for life.

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Candy Gloss

There is no room for sour faces when unlimited snacking is allowed in the sweet shop. Like a feather-light, pastel-coloured duvet, this year's biggest cotton candy trend elevates us to guaranteed well-being.

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A floral Easter

The chocolate Easter eggs and bunnies are already out in full force in stores, and there’s plenty of decorative items available to make your Easter a success. From happy egg cups to plastic baby chicks, colourful garlands and flowery tablecloths, the choice is almost overwhelming.

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Fresh Melange

Don't worry, enjoying nature and a nostalgic garden are not at odds with the future and technological developments. We are embracing a trend here that is dominated simultaneously by the awakening of nature and modern innovations.

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Funky Blossom

While winter is still in full swing outside, the first few months of the year find us focusing on a healthy dose of romance, sparkling energy and imagination. Flower power with a touch of cosmopolitan elegance.

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